5 ways to tell if a product is really eco-friendly

In today's world, being environmentally conscious is more important than ever. Many of us strive to make sustainable choices in our daily lives, including the products we buy. However, with "green" becoming a trendy marketing term, it can be challenging to determine if a product is genuinely eco-friendly. To help you navigate this green maze, here are five straightforward methods you can use to assess a product's environmental impact.

Ignore "Greenwashed" Branding

Don't be swayed by earthy packaging or vague nature-themed labels that suggest a product is environmentally responsible. Many companies engage in "greenwashing," where they create an eco-friendly image without substance. Look beyond superficial marketing tactics and focus on concrete information.

Focus on Specific Claims

Pay close attention to the specific claims a company makes about its product. Broad statements like "green" or "all-natural" are often ambiguous and lack substance. Instead, look for detailed claims, such as products made from 100% recycled materials or certified organic ingredients. Specificity indicates a genuine commitment to sustainability.

Seek Official Certifications/Labels

Trustworthy third-party certifications and labels can provide valuable insights into a product's eco-friendliness. Look for certifications like Energy Star (for energy efficiency), USDA Organic Seal (for organic products), Forest Stewardship Council (for responsibly sourced wood products), and Green Seal (for overall sustainability). These certifications are backed by rigorous standards and independent assessments.

Check the Company's PR

Explore the company's website and media resources to learn about their eco-friendly initiatives and practices. Look for dedicated pages or reports that detail their sustainability efforts. Awards and accolades for sustainability can also indicate a company's commitment to environmental responsibility. Conducting external research can provide a comprehensive view of the company's environmental practices.

Research Externally

Utilise reputable sources and platforms to research a company's environmental track record. Look for reviews, news articles, and assessments from credible sources that evaluate the company's sustainability efforts. Platforms like Ethical Consumer and Aspiration app's Impact Measurement can provide valuable insights into a company's environmental impact and ethical practices.


While no company is perfect, making informed choices based on reliable information is key to supporting genuinely eco-friendly products and businesses. By using these five strategies, you can confidently select products that align with your values and contribute to a more sustainable future.